Time Inc has developed a new way of consuming magazines. You personalise them by giving the customer a choice of what should appear in their unique edition. The publishing company makes available a number of articles from its top brands, and you get to make a choice. Unfortunately you don't get to edit out the ads, targeted advertorials are also included. Despite this sting in the tail it represents a move that I'm sure all publishing companies will be watching carefully. I know I will. More at MagazineShift where they are dubbing it "Printernet"...